Marketplace for Sneakers

Tools:

Role :

UX/UI Designer and Researcher

About Knomiks

Knomiks is an e-commerce platform that specializes in selling sneakers.
It brings together different brands and sellers in one place, giving customers a wide variety of choices. What makes Knomiks stand out is that it uses advanced technology to keep the marketplace safe and reliable. This means both buyers and sellers can trust the platform—products are verified, payments are secure, and the shopping experience is smooth. The goal is to create a space where sneaker lovers can shop with confidence.

DESIGN PROCESS

Discover

Define

Ideate

Design

Quantitative Research

In this phase, I talked to 17 users through surveys and interviews to understand their thoughts. I asked them specific questions and gathered helpful feedback.

Here's what I learned:

User Persona

🛑 Problem Statement

The Knomiks e-commerce platform needed a complete redesign to address serious usability issues. The outdated interface, limited features, and a poor checkout experience were frustrating users and causing high drop-off rates. To improve engagement, increase conversions, and stay competitive, a more modern, user-friendly solution was essential.

🔍 Pain Points:

  • Old and outdated design

  • Confusing and frustrating user experience

  • Hard to browse or find the right products

  • The checkout process was too difficult, so users left before finishing

  • Low sales and poor user engagement

✅ Solution

To solve the key problems users faced, I focused on a full redesign that improved usability, functionality, and trust.

Here's how:

  • Modernized the outdated design
    → Gave the website a clean, updated look to meet current user expectations and make it visually appealing.

  • Improved overall user experience
    → Simplified layouts, better use of space and visuals, and clearer messaging to reduce confusion and frustration.

  • Expanded functionality
    → Added advanced filters, better product categorization, and smoother navigation to help users easily find what they need.

  • Fixed checkout issues
    → Redesigned the entire checkout process to reduce steps, add helpful info (like size guides), and make it mobile-friendly, leading to fewer drop-offs.

  • Built a responsive, mobile-first design
    → Ensured the site works well on all devices so users can browse and shop from anywhere.

  • Increased user confidence and trust
    → Highlighted reviews, return policies, and guide info to make users feel secure while shopping.

  • Boosted engagement and conversions
    → All these improvements helped create a smooth, enjoyable shopping experience, encouraging more users to complete purchases.

User Flow

Designed and mapped sequential steps users take on a website to optimize their experience and task completion.

Design System

This Design System consists of -
Colour Style, Test Style, Buttons, Layout Grid, Auto-layout, Cards, Ratings, Review, Variants, Icon Pack

Components

High-Fidelity Prototype